Effective Date: 01.04.2025
Last Updated: 01.04.2025

1. Introduction

This Cookie Policy explains how Omnibl, a brand of SHTRACK BG EOOD, uses cookies and similar tracking technologies on our website www.omnibl.com (the “Site”). We use cookies to improve your browsing experience, personalize content, analyze traffic, and serve targeted advertisements.

By clicking “Accept All” in our cookie banner, you agree to the use of cookies as outlined in this policy. You may manage your cookie preferences at any time through the cookie settings available on our Site.

2. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, smartphone) when you visit a website. They allow websites to remember your actions and preferences over a period of time. We also use similar technologies such as device identifiers and tracking pixels.

3. Types of Cookies We Use

A. Strictly Necessary Cookies (Essential for the website to function)

• These cookies enable core functionality like security, network management, and accessibility.

• You cannot disable these through our cookie banner.

B. Analytical Cookies

• Used to collect information on how visitors interact with the Site (e.g., pages visited, time spent, bounce rates).

• Purpose: To improve user experience and optimize platform performance.

• Partners:

  • Cloudflare (Zaraz)

  • Google Analytics

C. Advertising and Personalization Cookies

Used for the following purposes:

1. Store and/or access information on a device

   • Cookies and similar identifiers are stored to recognize your device across sessions.

   • Partner: Google Advertising Products (IAB TCF participant)

2. Create profiles for personalised advertising

   • Combines your activity across our Site and other platforms to infer interests and show relevant ads.

   • Partner: Google Advertising Products (IAB TCF)

3. Use profiles to select personalised advertising

   • Shows ads tailored to your interests and previous interactions with content.

   • Partner: Google Advertising Products (IAB TCF)

4. Use limited data to select advertising

   • Ads shown based on your approximate location, device type, or context (e.g., article topic).

   • Partner: Google Advertising Products (IAB TCF)

5. Measure advertising performance

   • Tracks views, clicks, and conversions related to ads to measure effectiveness.

   • Partner: Google Advertising Products (IAB TCF)

6. Understand audiences through statistics or data combinations

   • Aggregates data to understand audience behavior and improve marketing strategies.

   • Partner: Google Advertising Products (IAB TCF)

7. Develop and improve services

   • Uses interaction data to build or enhance products and services (excluding profile creation).

   • Partner: Google Advertising Products (IAB TCF)

4. Managing Your Cookie Preferences

When you first visit our Site, you are presented with a cookie consent window powered by Cloudflare Zaraz. You can:

• Accept all cookies

• Reject non-essential cookies

• Customize your preferences by category

You can also update or withdraw your consent at any time by revisiting the cookie settings on our Site.

Additionally, you may control cookies through your browser settings. However, blocking certain cookies may impact the functionality of the Site.

5. Legal Basis for Use of Cookies

We use cookies:

• With your consent for all non-essential cookies (as required under GDPR and ePrivacy rules)

• Based on legitimate interest for essential cookies necessary for the operation of the Site

6. Third-Party Partners

We work with the following third-party providers who may also set cookies on your device:

• Cloudflare – for performance, analytics, and consent management (not participating in IAB TCF)

• Google Advertising Products – for advertising and personalization (participating in IAB TCF)

These providers may process data in accordance with their own privacy policies.

7. Data Transfers

Your data may be transferred outside the European Economic Area (EEA) by our advertising or analytics partners. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs).

8. Updates to This Policy

We may update this Cookie Policy from time to time. Any significant changes will be communicated via our website or cookie banner. You are encouraged to review this page periodically.

9. Contact Us

If you have any questions or concerns about our use of cookies, please contact us:
📧 [email protected]